The Blub was rebranded for a new era of slaying,
style, and dynamism. The revamped look is a bold statement that invites everyone to join the journey
into the future of modern sustainable fashion. Embracing dynamic and fluid designs,
the layouts mirror the brand's agility and adaptability. This reinvigorated aesthetic enhances the overall user experience, creating a seamless connection between the brand and its audience. The vivid and bold color palette reflects the brand's commitment to standing out from the crowd. Design system applies in every detail — every label or box is representative of the brand.
The rebranding project extends beyond aesthetics, introducing packaging designs that are as innovative as the bags themselves. Each package becomes a canvas, embodying the brand's commitment to pushing boundaries and elevating the unboxing experience to an art form.