Through a cohesive design system across various touchpoints, we aimed to convey a sense of empowerment and methodological approach, inviting students to embark on a journey of learning. This brand identity project for a modern educational platform is a systematical endeavor aimed at encapsulating the essence of innovation, expertise, and inclusivity within the realm of skincare education. A contemporary visual identity characterized by round shapes, clean lines, bright colors, and subtle nods to dermatological motifs. The logo, with its sleek typography and minimalist design, represents precision and professionalism while maintaining an approachable demeanor. A color palette, inspired by natural tones and soothing hues, as well, as target audience preference and evokes a sense of tranquility and trust.