Half an Hour brand identity embodies an ethos of personal indulgence and conviviality, epitomizing the perfect interlude for self-reflection, light conversation, and a steaming cup of coffee. The design approach injects a distinct human touch, infusing the brand with vitality and warmth. Through a strategic integration of illustrations, I craft a visual narrative that elicits profound emotional responses, enriching the overall brand experience. The color palette, meticulously curated to reflect the diverse coffee-growing regions, underscores our profound reverence for the craft. This deliberate choice underscores our brand's deep-rooted passion for coffee, ensuring that every visual element resonates with authenticity and expertise. Half an Hour's brand identity unveils the essence of our brand, its creators, and its unique persona. Our design ethos, characterized by simplicity, vibrancy, and approachability, imbues the brand with a refreshing sense of authenticity while maintaining a professional and clear aesthetic.